Vivid Entertainment Group Inc. signed an agreement with ICup Inc. to distribute its apparel and novelty gifts, the company announced Monday. ICup, based in Trenton, N.J., will create a variety of Vivid-branded products, including clothing, puzzles, a card game and barware. ICup represents several brands in the entertainment and music fields, including The Rolling Stones, Pink Floyd, Kiss and Fox Television’s “Family Guy.” ICup is the type of partner that Vivid likes to have, said Steven Hirsch, a co-founder and co-chairman of the Cahuenga Pass-based firm. “They understand Vivid’s crossover appeal to mainstream and are highly experienced and well-established in their business category,” Hirsch said in a written statement. “They also know how to have fun with their product designs, manufacture with outstanding quality and have excellent distribution.” ICup plans to launch the Vivid product line at the Magic Marketplace Show in Las Vegas later this month.
