Box office analyst Paul Dergarabedian has launched a new box office analysis and tracking firm in Encino. Dergarabedian starts Media By Numbers following 14 years at Exhibitor Relations Company, a top box office reporting firm. Media By Numbers will initially focus on reviewing, monitoring and providing in-depth analysis on the film industry and specifically box office trends. Plans call for the company to enter into other fields of media monitoring and analysis such as home video and the many distribution platforms rapidly developing in the digital space. “In today’s movie-going world, the need for not only accurate data but also meaningful analysis is key for the filmed entertainment industry to move forward and adapt to consumer needs and habits,” Dergarabedian said. “Throughout my years in the feature film community I have been very fortunate to create many lasting relationships that I hope to now be able to serve with this new company.” Dergarabedian is a widely quoted movie industry expert who has appeared on CNN, CNBC, Fox News, ABC, CBS, NBC and Access Hollywood.
