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Friday, Mar 29, 2024

Warner Bros. Buys Into Overseas Video Game Maker

Warner Bros. Entertainment will invest in a leading European video game publisher that will create and distribute games based on Warner Bros. characters, the company announced Friday. Burbank-based Warner Bros. Entertainment will make a 10 percent investment in SCi Entertainment Group, the parent company of publishing label Eidos Interactive Ltd. Under the licensing agreement, Eidos Interactive will create games based on Batman, Looney Tunes characters, Hanna-Barbera characters and the television show “The OC.” Eidos and Warner Bros. Home Entertainment Group entered into a primary distribution agreement in which Warner Bros. provides warehousing, logistics merchandising and media buying services in the United States. Eidos will continue to run all other aspects of its U.S. operations including manufacturing, sales, marketing and public relations. through its U.S. publishing office. The investment, licensing and distribution agreements are all pending SCi shareholder approval. In a statement, Warner Bros. Home Entertainment Group President Kevin Tsujihara said the move solidifies the company’s commitment to the rapidly growing interactive and gaming space. “This deal is consistent with our core strategy of delivering high quality entertainment based on some of the world’s best-loved brands for all formats and channels,” Tsujihara said. “We look forward to working with SCi to build games the fans of these brands will truly enjoy.”

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