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Thursday, Mar 28, 2024

GoTV Launches Reality Show

GoTV Networks launched this week a made-for-mobile devices only reality show that transforms “plain Janes” into outgoing and beautiful divas. Hosted by Cuban-born model Vida Guerra, “Primped” is available for thirty episodes via Sprint multimedia phones beginning July 17. The show is done in conjunction with Zingy Originals. “Primped” is the first made-for-mobile program to feature extensive brand and product integration, with more than a dozen consumer brands woven into the show. Sherman Oaks-based GoTV Networks provides news, sports, music and other content customized exclusively for mobile users. “With ‘Primped’ we have combined a creative, original programming concept, an unprecedented hybrid revenue model, and GoTV Networks leadership in mobile TV production to create something entirely new,” said GoTV Executive Vice President Daniel Tibbets.

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