ValueClick, Inc. has increased its reach for online advertisers by combining its display advertising and lead generation network into a single unit, the company announced Tuesday. ValueClick Media becomes the online advertising industry’s most comprehensive resource for direct marketing solutions and revenue-generating opportunities for publishers, the company said. Services available through ValueClick Media allow advertisers to target specific consumers on a massive scale. The advertisers and publishers have access to a display advertising network reaching over two-thirds of all Internet users per month; tools to manage inventory; and extensive demographic, psychographic and behavioral targeting. “Combining the technology and expertise to create the expanded ValueClick Media brand leverages our collective strengths and is part of an ongoing strategy to align the businesses and utilize technologies we acquire in ways that benefit our clients, while creating more efficiency and scale for the business,” ValueClick Chief Operating Officer Jeff Pullen said.