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Friday, Mar 29, 2024

Bratz To Hit the Big Screen

MGA Entertainment’s popular Bratz characters will be the subject of a feature film slated to begin production later this year. The film is being done jointly by Van Nuys-based MGA, Avi Arad Productions and Crystal Sky Pictures. Crystal Sky and Arad Production both have good understanding of the kids’ market and real feel for the Bratz brand, said MGA founder and Chief Executive Officer Isaac Larian. “One of my first loves was the doll industry and Bratz allows me to revisit the girl’s business,” said Arad, producer of the upcoming “X-Men: The Last Stand,” and other films based on comic book characters. “The Bratz attitude and character will make an exciting and inspirational live-action feature.” MGA launched its Bratz line in 2001, which has since become one of the world’s leading toy lines and girl’s lifestyle brands. Bratz spinoffs include a magazine, an animated series on 4KidsTV, DVD titles and videogames.

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