L.A. Daily News parent MediaNews Group is one of seven media companies joining a partnership with Yahoo! to deliver online advertising and news content. The partnership represents newspapers in 38 states and includes major market dailies in San Francisco, Denver, Dallas, Atlanta, St. Louis and Houston. The arrangement allows advertisers already listing jobs in partner newspapers to post openings on Yahoo! HotJobs and throughout the Yahoo! network. Yahoo! and media companies will also collaborate to use Yahoo!’s technology platform to sell online advertising for the newspaper’s website; use Yahoo!’s search monetization functionality on newspaper Web sites; and offer local Yahoo! products such as listings and maps on the paper’s Web sites. William Dean Singleton, CEO of Denver-based MediaNews Group, in a statement called the deal a transformational one for the newspaper industry. “This relationship will significantly extend our local assets to a much wider audience, and gives us the technology required to fulfill the growing demands of advertisers and consumers,” Singleton said. Other companies in the partnership include Belo Corp., Cox Newspapers, Inc., Hearst Newspapers; Journal Register Co.; Lee Enterprises, Inc.; and The E.W. Scripps Co. MediaNews Group owns Woodland Hills-based Daily News through the Los Angeles Newspaper Group, which also controls the Long Beach Press Telegram, San Bernardino Sun, Inland Valley Daily Bulletin and several others. Last month, it was announced that the Daily News was cutting some staff and reducing some editions. Read about the cutbacks click here .
