Emotive Communications Inc. received $7.7 million in funding for its real time interactive ringtone format, the company announced. The investors for Encino-based Emotive include global investment and technology development firm the D.E. Shaw Group, Bertelsmann Digital Media Investments and the Warner Music Group. Emotive created the patent-pending Push Ringer format that allows a caller to push an outgoing ringtone to a receiving phone and set the tone heard by the person being called. Push Ringer will be available for broadband and VoIP services. Emotive will unveil a prototype of Push Ringer at the IMS World Forum in Monaco.