Barry Wise , publisher of Studio City Lifestyle Magazine , was selected for a small business award by the Studio City Chamber of Commerce. Wise founded the magazine 11 years ago. “I wanted to start my own business,” he said. “I love to write. I love to promote. I love to sell. I wanted to incorporate all those things I love to do into one business.” The magazine is mailed to 6,500 homes in Studio City and is placed in 5,500 businesses. It features columns by Second District Councilwoman Wendy Greuel and by Los Angeles Mayor Antonio Villaraigosa and covers local schools, events and celebrities. The publication was originally 16 pages and is now 28-pages thick. In an industry that can be particularly unforgiving, Wise says his business is profitable. “We went into the black before the end of our first year,” he said. Wise serves on the Studio City Chamber board of directors, on the Studio City Improvement Association board and the Outreach Committee for the Neighborhood Council in Studio City.