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Thursday, Apr 25, 2024

TVN, Cox in Cable Channel Deal

TVN Entertainment Corp. landed a deal with a major cable company to provide a channel promoting the company’s on-demand programming. The weekly customized channel produced by Burbank-based TVN for Cox Communications will be tailored to reflect the complete Cox programming offering. The deal highlights the increased attention cable companies give to the so-called barker channels and how they create awareness of product offerings as well as boosting buy rates of featured programming. “TVN has been producing barker channels for our affiliates since 2003 and is able to capitalize on this experience as well as leverage the relationships we have with our roster of over 150 content partners to offer a unique service to our customers,” said Amy Kan, vice president of marketing for TVN.

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