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Tuesday, Apr 16, 2024

La Salsa to Be Acquired by Baja Fresh Group

The owners of Baja Fresh Mexican Grill have reached an agreement to acquire La Salsa Fresh Mexican Grill restaurants from CKE Restaurants Inc. Terms of the deal, which includes 96 La Salsa restaurants, were not disclosed. Thousand Oaks-based Baja Fresh was recently acquired by its current management group, led by David Kim and M Plus Capital, from Wendy’s for $31 million. “I am pleased that we will have two great Mexican concept brands in La Salsa and Baja Fresh,” said Kim. “We welcome La Salsa’s employees and franchisees to our family. The combined efficiencies and resources of these two national brands create a dynamic growth company to compete in the Mexican food restaurant market.”

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