DIC Entertainment of Burbank has been selected as worldwide licensing agent for The Beginner’s Bible merchandise and interactive content. DIC will develop branded products that extend the experience of the Beginner’s Bible literary heritage into a broad-based consumer products program. Toys, apparel, accessories and an online web community will be geared to children between the ages of 2 and 5. The agreement does not cover publishing print products. To date over 15 million units of The Beginner’s Bible have been sold. It is available in more than 20 languages worldwide and won the 2006 Children’s Nonfiction Book of the Year Award in the U.K.
