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New Animation Site Fits Warner to a “T”

Warner Bros. Entertainment unveiled its new online site that gathers in one place content featuring all its classic animated characters. T-Works offers originally produced and classic library episodes, games, and exploration of virtual worlds of key characters from Warner Bros. Animation, Looney Tunes, Hanna-Barbera, and DC Comics. The site launches in spring 2008 and will be ad supported. T-Works will not only be a great entertainment site but also serve as a marketing platform for all the Studio’s businesses to reach an audience in a space and in a manner that is all about Warner Bros., said Warner Bros. Entertainment Chairman and CEO Barry Meyer. “T-Works fits perfectly with our overall digital strategy of creating original content online, as well as developing compelling consumer destinations,” added Bruce Rosenblum, president of Warner Bros. Television Group.

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