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Thursday, Mar 28, 2024

Baja Fresh Sets Sights East

Food chain Baja Fresh Mexican Grill announced April 15 that its future immediate franchise growth would focus on New York City, Boston and Atlanta. The drive for the Thousand Oaks-based franchise to expand in these markets is being spearheaded by James Walker, Chief Development Officer for Baja Fresh. “We feel that our demographic target matches perfectly with the demographics in these three markets,” Walker stated. “We would plan to have multiple locations signed and construction begun before the end of 2008. We are in the process of interviewing interested franchise candidates from these markets.” Expansion within in New York, Boston and Atlanta will feature a new smaller foot print and a less expensive prototype. This is designed to increase speed of service. Of the change, Walker stated. “Our new Speedline prototype is a perfect match for markets where real estate is at a premium.”

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