For its 30th anniversary, The Cheesecake Factory will launch several initiatives throughout the year. To kick-off the celebration and in commemoration of National Cheesecake Day on July 30, The Cheesecake Factory restaurants will offer every slice of its more than 30 varieties of cheesecake for $1.50,the price of a slice when the restaurant first opened in 1978. Additionally, the special edition 30th Anniversary Chocolate Cake Cheesecake will be introduced July 30. More activities will be announced throughout the year. Last month, the Calabasas Hills-based company celebrated another milestone when it launched its newest dining concept, RockSugar Pan Asian Kitchen, featuring the cuisines of Thailand, Vietnam, Malaysia, Singapore, Indonesia and India.
