ValueClick, Inc. (Nasdaq:VCLK) shed two of what it called “non-core” assets reaping about $18 million in gross revenues that will show up on its next quarterly report. In an SEC filing the Westlake Village-based company said it divested the assets in order to “focus on its core online marketing services and technology businesses.” The AdVault software suite of production, financial, and offline media planning and buying solutions for advertising agencies was sold to MediaBank, LLC; while an inkjet e-commerce business was purchased by an undisclosed private buyer. In the first six months of 2008, the company said, the two business units represented less than 4 percent of ValueClick’s consolidated revenue.
