Responding to fast growing demand from the film, television, advertising, and animation sectors in China, Technicolor announced a joint venture with Shanghai Film Group to create a premier post-production studio in the Asian country. “The growth of China’s film & TV industry are well known, and adds to the potential of such joint venture in an emergent market desiring more and diverse content,’’ said Frederic Rose, chief executive officer of Technicolor, in a statement. “Building on our longstanding experience and relationships with top ranking studios and film production companies, this joint venture with Shanghai Film Group will promote the long stride of China’s film and television industry and create a Chinese-based post production studio to serve that market and others.” Since 1997, China has increasingly been a desirable location for Studios to shoot local Chinese language films for worldwide distribution, but also for filming American productions. A number of productions, such as Karate Kid and Chinese Odyssey 3D, have recently been co-financed by U.S. studios and Chinese film studios. The new joint venture will offer services ranging from front-end processing, dailies, digital intermediates (DI), visual effects (VFX), digital cinema mastering, forensic marking (watermarking), sound mixing, animation production, film 3D, games and other services. The joint venture will also expand into other areas such as video production, management, transmission and access.
Technicolor and Shanghai Film Group to Build Digital Post Production Studio
