Encino-based uSamp has teamed up with Denver technology company GutCheck to provide the automated delivery of screened and qualified participants for online market research studies. According to uSamp, GutCheck provides an alternative to traditional market research focus groups, creating an entirely new way for companies to access their target markets instantly. The partnership will involve uSamp’s recently announced SampleMarket 2.0, the next generation of its sampling platform offering real-time, self-service access to uSamp’s U.S. proprietary panel of more than three million screened and vetted survey respondents. Gutcheck’s technology will connect research participants supplied by uSamp with businesses, agencies and marketers for one-on-one chat interviews that can produce valuable insights for research purposes.
