Princess Cruises Consolidates Shore and Fleet OperationsTuesday, May 8, 2012
Princess Cruises announced senior management changes bringing fleet and shore operations under one umbrella to achieve efficiencies and better alignment between the divisions.
The change brings shore operations under the direction of Senior Vice President of Commercial Affairs, Tony Kaufman. Kaufman already has direct responsibility for fleet operations.
The line’s shore operations department includes shore excursion operations, port operations and passenger logistics in more than 300 ports where Princess ships sail. The department previously was part of the company’s corporate services division.
In addition to his new responsibilities for shore operations, Kaufman will continue his current role overseeing commercial transactions as well as onboard revenue, which includes the retail outlets, photography, spa and casino operations and a number of other products and services available on the ships.
Kaufman has worked for Princess since 1993 when he joined the company as assistant general counsel and director of business affairs. He has served as Princess’ vice president of legal affairs as well as general counsel of Princess’ former parent company, P&O Princess Cruises plc, based in London. He returned to Princess Cruises’ headquarters in California in 2003 to take on his current position.
The consolidation of shore operations into the fleet operations department creates natural operational efficiencies and increased alignment to enhance the passenger experience, the company said.
Kaufman’s background in law and supply chain management will allow for continued emphasis on cost management, profit and commercial discipline, the company added.
Princess operates a fleet of 16 ships and carries 1.3 million passengers each year to destinations around the globe. The company is part of Carnival Corporation & plc.