Video game publisher THQ Inc. has restructured its management with a new president and chief strategy officer to help turn around the struggling game maker.

Jason Rubin, president of the Agoura Hills-based company, is a video game industry veteran who founded Naughty Dog, the studio responsible for the “Crash Bandicoot” PlayStation and “Jak and Daxter” PlayStation 2 series of games. He replaces Brian Farrell who remains as CEO and chairman of THQ.

Chief Strategy Officer Jason Kay worked with Rubin at Flektor, a media mashup tool, which was acquired in 2007 by Fox Interactive Media, a division of Newscorp.

Farrell called Rubin one of the brightest minds in the business.

“We believe he can be a game changer and can contribute immensely to executing on our strategy of delivering quality connected core game experiences,” Farrell said in a prepared statement.

Rubin and Kay come on board at THQ during a transition period at the company as it moves from a maker of licensed games for broad audiences to a developer of AAA “Core” games for multiple platforms. As part of the restructuring the company has trimmed its workforce, exited the licensed children’s console game business, and discontinued its poorly performing uDraw game.

THQ also announced that Danny Bilson, executive vice president of core games, and Dave Davis, senior vice president of core studios, have left the company.

Mark R. Madler