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Disney Opens New Baby Store

The Walt Disney Co. opened an exclusive store Sept. 6 at the Americana at Brand in Glendale for new mothers and their babies. The Disney Baby store will be the only one in the nation and was designed after Disney conducted focus groups seeking input from potential shoppers. The store’s displays are centered around eight “magical moments” in a baby’s life. The event included expectant mothers in military families brought to Glendale by Operation Shower, a nonprofit organization who received gift cards to the new store. The store opens to the public Sept. 8. The opening marked an important milestone in the growth of the Disney Baby brand, which began offering clothing items in 2011 through retail partners, said Bob Chapek, president of Disney Consumer Products. “We continue to provide moms with the exceptional quality and innovation they expect from Disney through expanded retail experiences,” Chapek said in a prepared statement. Mark R. Madler

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