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Thursday, Mar 28, 2024

Hair Style App Hopes To Make Cut

Ever wonder what you might look like with bangs, or if you grew your hair out, or maybe even with orange tint? A new app from Chatsworth hair products maker Sexy Hair Concepts LLC lets users explore dozens of options without actually sitting for the scissor. The process is quick and the download is free. Users upload a photo and then tap their device to add hair spray. The unmistakable sound of an aerosol can follows. From there, hair length can be increased or decreased, color can be changed and a new hairdo can be discovered. And if the style isn’t big enough, one more tap adds volume. The app, called Spray & Play, was released Jan. 7 and is available for download on iTunes for use with Apple Inc. products. “This has just become a more visual society,” said Sloane LaMartina, the company’s director of communications. “People can see themselves with crazy hair styles. It’s a lot of fun.” So far there have been about 2,000 downloads of the app, and if it remains popular it will be released in an Android version later in the year. The company, founded as Ecoly International Inc. in 1999, adopted the name Sexy Hair after the success of its Big Sexy Hair line of products. The line is sold in beauty shops nationwide and in 45 countries. – Elliot Golan

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