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Friday, Apr 19, 2024

FX Startup Defies Reality

Despite closures, consolidations and overseas relocation of visual effects companies, Mark Miller believes he has come up with a winning formula with his new Burbank shop. The veteran television visual-effects artist and his Origin Digital Studios have entered into a strategic relationship with long-established Fotokem, another Burbank shop and one of the largest independent post-production firms remaining. The partnership between the two companies allows Origin access to Fotokem’s data-management system and high-speed global network for sending content to remote facilities in other states. Origin also plans to piggyback on Fotokem’s post-production expertise so the companies can jointly bid for jobs. “It is a full service that we both can offer – everything from the backend of the camera all the way to delivery,” said the 65-year-old Miller, who quietly opened Origins doors in the spring and is now aggressively seeking new business. Rand Gladden, senior vice president at Fotokem, said the model of providing backend tech services to outside companies is one that Fotokem has developed over the past eight years. Origin Digital is one of the few effects companies involved. “This concept has proven to be effective with many companies that we have done it with,” Gladden said. “It gives tools and services they would not afford to have otherwise.” Visual effects are computer generated and can create traditional painted backgrounds, animate characters and assist in the manipulation of live actors against a green screen. These effects, often known as CGI, have been box office magic for such films as the “Transformers” franchise, “The Lord of the Rings” and “The Hobbit” series and multiple Marvel superhero films. While the industry has been based in Los Angeles from its start, globalization has created a brutally competitive environment for U.S. special effects firms as emerging lower-wage economies try to get a piece of the Hollywood action. Digital Domain, in Venice, and Rhythm & Hues, in El Segundo, both filed for bankruptcy protection in 2013 and had their assets purchased by Asian companies. Sony Pictures Imageworks is moving its headquarters from Culver City to Vancouver, British Columbia. A recent YouTube documentary on the Rhythm & Hues bankruptcy, “Life After Pi,” documented 21 visual effects companies that went out of business over the last decade or so. Eric Roth, executive director of the Visual Effects Society, an industry trade group in Sherman Oaks, said all the disruption takes place at a time when movies driven by visual effects are more popular than ever. But that doesn’t mean a new company such as Origin cannot break into the business. “Everything is possible if you can spot your need and come up with a good game plan,” Roth said. ‘Small and nimble’ Financial backing for Origin comes from Lincoln Road Advisors, a Miami investment firm headed by Eric Bertrand, who previously owned Moving Images NY LLA, a New York post-production house he sold in 2009 to Point.360, a Los Angeles post-production firm. Lincoln Road makes private equity and venture capital investments in multiple industries. Bertrand would not disclose the amount of his investment, but said it was “not huge” and that it would help Origin move on from the startup phase, starting with work on specific shots or scenes, rather than entire television shows or films. “We are building in a measured way and taking on projects that we can do. It is about being efficient and staying small and nimble,” said Bertrand, who has known Miller for about six years. Origin employs about 20 full-time workers in Burbank and would ramp up with additional hires when the work dictates. The firm has worked on two pilots and is doing the effects work for season two of mystery-adventure drama “Sleepy Hollow,” that airs on Fox and stars Tom Mison, as Ichabod Crane and Nicole Baharie as police Lt. Abbie Mills going up against the Four Horsemen of the Apocalypse. Origin also has space in a Fotokem facility in New York and an office in New Mexico currently not staffed. Origin previously provided visual effects for a Fox pilot, “Hieroglyph” that filmed in Albuquerque and was later shelved by the network without being aired. Fotokem’s main addition to the venture is its technology infrastructure, which allows it to move graphical data to the Fotokem offices where Origin staffers are located. Traditionally, a visual effects shop would have to request scenes it was working on be pulled from the digital data after filming, be made into files and then sent out, a process that could take two or three days, Gladden said. “With our system, (Miller) can access the material immediately and have it fibered to his office in 10, 15 minutes instead of days,” he added. Origin is focusing on television work, which is smaller scale but involves tight deadlines. Currently, there is a plethora of cable networks needing content, while networks are replacing summer reruns with original series. “Then when you add in the new players like Amazon and Netflix, there is a ton of television work and it has a ton of effects work,” Miller said. Marty Shindler, an entertainment technology consultant at Shindler Perspective in Encino, said that while it will be a challenge for Origin to flourish in the current environment, television offers an opportunity to get work. “There is enough business to sustain a (visual effects) workforce that doesn’t get over more than 100 people,” he said. Miller said his plans are not to have more than 100 employees between Burbank and the remote sites. “I don’t want to have 500 employees anytime soon,” he said. Talent base The changes taking place in visual effects are not the first that Miller has seen in his more than 40 years in the entertainment industry, starting as a technical director for CBS in the early 1970s. He got into visual effects for television the following decade and would become managing director and executive vice president at Digital Magic for three years. Miller then went on to co-found Eden FX, which was acquired in 2007 by Point.360. After Eden, which did the effects for four series in the “Star Trek” franchise, Miller served as general manager at Pixomondo LLC in Santa Monica. “They wanted to be in the TV business and so I started the TV side,” Miller said. Through the years, Miller has known many visual effects artists, supervisors and post-production producers, some of whom are not members of his staff. Jason Zimmerman, the visual effects supervisor on “Sleepy Hollow,” said that he has had a good experience with Origin, which has an experienced employee base. “Working with Origin allows me the freedom to interact directly with my team and to collaborate directly with numerous digital artists I’ve worked with for many years,” he said. Miller has only been in business a short time but wants to open offices at Fotokem facilities in Atlanta and New Orleans. It’s no coincidence that all the states Origin will work in – New York, New Mexico, Louisiana and Georgia –offer significant tax incentives for feature film and television production. Some, like New Mexico and New York, even have tax incentives specific for visual effects work. And the studios want to collect on the tax credits. In New York, for instance, 20 percent of visual effects costs are covered by tax credits when done in state. Doing the filming and the post-production in New York brings in a larger rebate. “That is a big incentive for the studios,” Miller said. But even with visual effects work decamping to other states, Los Angeles remains where the high-end artists live. “The big talent pool is in Los Angeles,” Miller said. “There are incredible artists in New York working in television and films but they are harder to find.”

Mark Madler
Mark Madler
Mark R. Madler covers aviation & aerospace, manufacturing, technology, automotive & transportation, media & entertainment and the Antelope Valley. He joined the company in February 2006. Madler previously worked as a reporter for the Burbank Leader. Before that, he was a reporter for the City News Bureau of Chicago and several daily newspapers in the suburban Chicago area. He has a bachelor’s of science degree in journalism from the University of Illinois, Urbana-Champaign.

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