DreamWorks Animation SKG Inc. unveiled design plans in China on Thursday for its entertainment complex to be built in Shanghai.
The $2.4 billion Dream Center on 40 acres will open in 2017 with movie theaters, bars, restaurants, performance venues, outdoor plazas and theater district modeled on Broadway and London’s West End.
Jeffrey Katzenberg, chief executive of the Glendale animation studio, made the announcement with the company’s Chinese partners outside a former Shanghai cement factory, which will become one of the performance venues.
“This will become the world’s third great urban center of entertainment and arts alongside New York’s Broadway and London’s West End,” said Katzenberg, according to the Associated Press.
DreamWorks Animation joined with three Chinese media companies, China Media Capital, Shanghai Media Group, and Shanghai Alliance Investment Ltd., in early 2012 to form Oriental DreamWorks.
The joint venture will collaborate on a film studio, the Dream Center in Shanghai, mobile, online, interactive games and consumer products. DreamWorks Animation owns 45 percent of the company.