The Cal State Northridge athletics department entered into two promotional partnerships this month with Airtel Plaza Hotel and In-N-Out Burger. With the men’s and women’s basketball seasons in full swing, these partnerships will further support and sponsor the university’s teams, the school said. Under a three-year agreement, Airtel Plaza Hotel in Van Nuys will have signage posted in the Matadome – CSUN’s 2,000-seat indoor gymnasium – as well as in game promotions. In-N-Out Burger’s partnership with CSUN athletics will feature a series of “In-N-Out Doubleheader” promotions, including giveaways at the basketball teams’ three doubleheaders this season, on Jan. 2, Jan. 16 and March 5. All attendees at those men’s and women’s games will receive In-N-Out products, including T-shirts and certificates for burgers. Both agreements were negotiated by Learfield Sports’ Matador Sports Properties, the exclusive multimedia rights’ holder for CSUN Athletics. “Working with local partners like Airtel Plaza Hotel is incredibly important because it helps us strengthen our partnership with the San Fernando Valley community,” Brandon Martin, CSUN’s athletics director, said in a prepared statement.
