Direct response advertising agency Icon Media Direct has named Charles Serian as senior vice president of information technology. Serian will lead the Sherman Oaks company’s technology team and expand its in-house platform for TV and digital data management. Serian brings a background in software engineering and will build Icon’s systems for expansion. “Icon Media Direct is an outstanding company with incredible attribution and analytics methodologies and I am thrilled to join the team,” he said in a prepared statement. Prior to joining Icon Media Direct, Serian worked for Gracelock Industries, a Simi Valley e-commerce provider to the marine, power sports, and home décor industries; cloud-software platform FatCloud; and e-Commerce provider Volusion, also in Simi Valley.