Baseball is a sport steeped in tradition, but one brand has staked its future on bringing technology and innovation to America’s pastime – and without endorsements from professional athletes.

Equipment and apparel manufacturer Easton Baseball/Softball Inc. recently opened its 90,000-square-foot global headquarters in Thousand Oaks, which is 40 percent larger than its former Van Nuys location.

The new space houses the company’s administrative, sales and marketing offices as well as its entire research and development process, making its operation completely centralized. It does all sports equipment design, testing and prototyping on site and has a dedicated showroom for each product category to meet with retail partners, teams and sports organizations.

“What really sets Easton apart is just consistently leading in innovation,” said Todd Harman, executive vice president of Easton Baseball/Softball. “Every major high performance bat design that’s been brought to market in the last 40 years has been brought by the Easton brand first.”

Read the full story in the Oct. 17 issue of the San Fernando Valley Business Journal.