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Thursday, Mar 28, 2024

Top Female Entrepreneurs: Joann Katinos

Joann Katinos Chief Executive AAA Cos., Valencia Founded 1995 JoAnn Katinos was raised in Hawthorne and started construction contractor AAA Cos. in 1995 after working as an exception payment specialist, data entry clerk and controller. In addition to spending time with her three children, she enjoys gardening, paddle-boarding and wine-tasting. Why start a business? I saw an opportunity and I seized it. How did you build it? The business was built by responding to our customer needs in a timely manner. Regardless of what they requested, we took care of it. Our slogan was and always has been “Anything, Anywhere, Anytime.” Would you do it again? Absolutely, it has been very rewarding. How being a woman helped you: Being involved with Women Business Enterprise organizations has helped build relationships with potential clients. Challenges of being a woman in business: There are always people that do not take you serious but I did not care and forged forward. Hardest day: The day I finally decided to take a family vacation and my second in charge decided to pursue other avenues in her life with no notice and left me with no one to take care of my business. Best day: In terms of business, the day the company was at a point where we did not have to worry about making payroll. Best business advice you ever received: Don’t sweat the small stuff. Advice for aspiring female business owners: Do your best. Know that people will underestimate you, however; be prepared to prove them wrong.

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