Sharky’s Woodfired Mexican Grill has completed a two-month campaign to raise $10,000 for No Kid Hungry, a Washington, D.C. nonprofit that connects low-income children with programs that provide meals and nutrition resources.
The Westlake Village restaurant franchisor, which has 25 locations in Southern California and Nevada, donated $1 from the sale of each “wild Alaska” menu item purchased between Feb. 16 and April 13. Sharky’s was introduced to No Kid Hungry by Chief Marketing Officer Steven Goldstein, who alone raised $25,000 in donations for the nonprofit last May in conjunction with Chef Cycle, a charity cycling event for the restaurant industry.
“My experience led me to what I saw as an opportunity for our organization to do some food-related giving,” said Goldstein, who joined Sharky’s in September.
No Kid Hungry conducts campaigns in Los Angeles throughout the year, including a breakfast program that provided food for 350,000 public school students in 2015, according to the nonprofit’s website.
Separately, Sharky’s also benefitted No Kid Hungry in early May with donations collected during its “mock service” event for its Summerlin, Nev. restaurant, its first outpost outside of California. No Kid Hungry also will receive proceeds from the launch of a Sharky’s restaurant in Marina del Rey, slated to open later this summer. The restaurant is matching donations from each event up to $2,500, Goldstein said.
‘Refashion the Future’
Westfield Topanga and the Village is among eight Westfield locations that have partnered with for-profit sustainable fashion recycling company I:Collect to give new life to shoppers’ old clothing.
The program, called I:Co, encourages shoppers to drop off used clothing at a Westfield location in exchange for discounts from participating retailers. At Westfield Topanga, those include not only national retailers such as H&M but also small brands like Cotton On and Divine, said Westfield Topanga Senior Manager Molly Unger. More retailers have signed on with the program since its April 22 launch, and the list is expected to grow, she added.
“It’s the big guys and the little guys all doing their part,” Unger said. “The partnership between Westfield and I:Co has natural synergy – and it solves the quandary of what to do with clothes when you’re done wearing them.”
While other programs limit donations to gently-worn pieces that can be resold as used clothing, I:Co takes items in any condition and sorts them into more than 350 categories. Unwearable items may be “down-cycled” into wipe cloths, or turned into insulation for buildings and cars.