With dozens of options lining grocery store shelves, consumers of nutrition bars seem to have an overabundance of choices. But despite the variety, sports nutritionist and former real estate agent Karen Nation could find nothing that worked for her and her clients.
Most of the bars in stores had too much sugar – and those that didn’t tasted stale, she said. She took it upon herself to make her own bars, giving them out clients, family and friends.
Now, through her company Creation Nation, she wants to give the rest of the world a taste. But the Calabasas firm doesn’t sell bars at the checkout counter like the competition. Instead, it sells ready-made, no-bake mixes so consumers can create their own.
Read the full story in the September 3 issue of the San Fernando Valley Business Journal.