mPulse Mobile has closed an $11 million Series B funding round, bringing its total amount of raised capital to more than $25 million.

The Encino-based tech company, which makes software used by health care firms to engage with consumers via text messages, will use the funds for “strategic acquisitions and further investment in data science and (AI) technology solutions,” according to a company statement. The firm announced the development on May 7 during the HLTH conference in Las Vegas, an annual congregation of founders and executives from insurance and pharmaceutical companies, major medical groups and tech startups.

The round was led by SJF Ventures, a Durham, N.C.-based venture capital fund that invests in environmental and health tech companies. SJF Managing Director Cody Nystrom is slated to join mPulse’s board.

“mPulse ... is just scratching the surface on the market opportunity for health plans, providers, health supply and pharmacy organizations to further engage and activate their consumers,” Nystrom said in a statement.

During the May 7 event, mPulse also announced that it has launched a new product called Activation Intelligence. The platform uses artificial intelligence to comb through patient data for the purpose of creating what mPulse describes as “dynamically tailored conversations” that are theoretically more effective for prompting patients to take action regarding their health.