Los Angeles City Councilman Bob Blumenfield launched on Thursday a new transportation management organization to promote alternative transit in the Warner Center.

Warner Connects encourages residents and people who work in Warner Center to walk, bike and use public transportation and carpooling to get around the area that is considered the downtown of the west San Fernando Valley.

“My vision is for Warner Center is to be the greenest and most welcoming destination in all of Los Angeles,” Blumenfield said in a statement. “Warner Connects will help us reduce traffic and carbon emissions while improving residents’ and local employees’ quality of life.”

Transportation management organizations are made up of local stakeholders, businesses and city agencies, including City Planning and the Los Angeles Department of Transportation. Warner Connects will leverage its position to assist local businesses to comply with air quality and trip reduction regulations and to advocate for regional mobility improvements.

“Our goal is to connect people to the services and resources they need to better navigate to, from and around Warner Center,” Warner Connects Executive Director Julia Wean said in a statement.

Warner Center is home to about 14,000 residents and more than 50,000 employees at such companies as Anthem Blue Cross, Kaiser Permanente and the Westfield Topanga and Village shopping centers.