NetSol Technologies Inc. has appointed Chris Mobley as the new head of its NFS Ascent Wholesale operation in Europe.

Mobley will lead the introduction of the Calabasas software developer’s new subscription-based pricing option for all its cloud-based products and services on a global level as well as orchestrate its European-focused growth plans.

Chief Executive Najeeb Ghauri welcomed Mobley to the NetSol team and wished him the best as he builds sales momentum in Europe.

“The European market, with its evolving buying cycles and industry maturation, remains a core focus of our overall growth strategy,” Ghauri said in a statement. “We look forward to leveraging Chris’ experience and expertise in this domain to further spearhead our operations in this market.”

In July, NetSol announced it had signed a contract valued at about $4 million with an independent used vehicle finance company in the United Kingdom for use of NFS Ascent Wholesale Finance platform.

The deal has generated significant initial traction in the European market for NFS Ascent Wholesale, Ghauri said.

Prior to joining NetSol, Mobley had leadership roles with APAK Group, a finance software company based in the United Kingdom.

Shares of NetSol (NTWK) closed down 10 cents, or just more than 2 percent, to $4.19 on the Nasdaq.