The Encino-based food allergy prevention company Ready, Set, Food caught the attention of “Shark Tank” billionaire investor Mark Cuban on a recent episode of the television series. Cuban invested $350,000 in the company, which gradually introduces infants to peanuts, eggs and milk – the top three childhood food allergens – through protein powders added to baby formula. “Food allergies are a growing problem across the world. I’m excited to partner with Ready, Set, Food to start to reverse this growing epidemic,” Cuban said in a statement, although he is known for his skepticism about health companies on the show. “Mark Cuban’s decision to invest in Ready, Set, Food is a validating moment for our company and we look forward to working together to make food allergy prevention easy for everyone,” Daniel Zakowski, co-founder and chief executive of Ready, Set, Food, said in a statement. “Our company was founded to provide the peace of mind parents need when their babies begin the introduction of allergenic foods like peanuts.” Cuban joins Amplify.LA, Wavemaker 360, PLG Ventures, Adam Miller and David Rogier among the investors in Ready, Set, Food.
