San Fernando Valley

NORTHRIDGE Inc. has opened an Amazon Fresh grocery store in the Porter Ranch Shopping Center. The new grocery banner fills a 30,000-square-foot vacancy left behind by Whole Foods Market, which relocated to the neighboring Vineyards at Porter Ranch shopping center. Whole Foods is also owned by Amazon. Amazon Fresh uses technology as a differentiator, specifically with the Amazon Dash Cart feature, which automatically charges shoppers using sensors when they leave the store. The Northridge grocery is the third Amazon Fresh location, including Woodland Hills and Irvine outlets. All three Amazon Fresh stores are operating at 50 percent capacity as a coronavirus safety measure.


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