“The introduction of our new Hand-Crafted Melts menu, featuring delicious and versatile sandwiches to enjoy with friends and family at your local IHOP, on-the-go, or at home, is a part of our ongoing commitment to our lunch and dinner menu,” Kieran Donahue, chief marketing officer of IHOP, said in a statement.
The Glendale-based chain has marketed its non-breakfast options since 2018, when the restaurants were temporarily renamed the International House of Burgers to promote its lunch and dinner menu offerings. The new “Hand-Crafted Melts” sandwich campaign debuted seven new items that can be ordered all day, with toppings including ham with eggs and pulled pork with macaroni and cheese.
“Additionally, we are continuing to look for ways to provide delicious, craveable dining options to guests at home, reflected in great success in our off-premise sales, which is currently more than 25 percent of our total business,” Donahue’s statement continued. “With off-premise menu options being a key component in our innovation strategy, melts are the perfect addition to the portable, convenient and diverse lineup of afternoon and evening daypart offerings to our core menu.”
Shares of IHOP parent company, Dine Brands (DIN), closed up $3.04 Tuesday, or 3.77 percent, to $83.74 on the New York Stock Exchange while the Dow closed up a fraction of a percent.