Helen Floersh

Staff Reporter (Retail, Nonprofits)

Helen covers retail, hospitality and nonprofits in the greater Valley region.

Email: hfloersh@sfvbj.com
Phone: 818-316-3121 Extension: 112

Recent Stories

Forecast: Economic Growth Slowing in California

A chokehold on housing development threatens to knock California from its position as a national leader for economic growth, according to a report published Thursday by the Center for Economic Research and Forecasting at California Lutheran University.

Software Startup Vroozi Names Chairman

Software-as-a-service firm Vroozi Inc. in Sherman Oaks announced Wednesday that it has appointed former software executive Greg Butterfield as chairman of its board of directors.

NoHo Hosts Vegan Nights Food Festival

Event organizers hope to replicate small city format elsewhere.

North Hollywood celebrates natural food with its own festival.

Reaching Par

SPORTS: Pivotal year for PGA tournament in Thousand Oaks.

Will PGA championship in Thousand Oaks become an annual event?

Home Rental In a Box

INTERNET: She automated management of her vacation house and plans to share the system.

Nomadness Rentals’ software appeals to small landlords.

Americana at Brand Rethinks Advertising Policy

MARKETING: Promotion for Armenian genocide film will reach shoppers for free.

Top Caruso executives met with representatives of the Glendale chapter of the Armenian National Committee of America, or ANCA, in early September to address concerns about the relationship between the Armenian community and the luxury retail developer’s Americana at Brand shopping center in Glendale.

Homelessness, Disasters Topics at State of the Valley Lunch

The business community put local leaders on the hot seat Thursday at the Greater San Fernando Valley Chamber of Commerce’s State of the Valley luncheon, an annual panel discussion that gives businesses the chance to pose questions about public policy to San Fernando Valley legislators.

New Valencia Building Leases Up

One of the three just-completed buildings in Valencia that make up the Valencia Gateway V project has been leased to Vision Media Management & Fulfillment, according to CBRE Group Inc.

Court: Aliso Canyon Can Stay Open

Los Angeles County once again failed to halt natural gas operations at the Southern California Gas Co.’s Aliso Canyon facilities, after the state Supreme Court on Wednesday said it would not review a lower court’s decision that permitted limited operations at the site.

Cherokee Falls to 5-Year Low on Quarterly Results

The stock of Cherokee Global Brands (CHKE) fell to a five-year low Friday, a day after the company disclosed financial results for its second fiscal quarter of 2018.

Valley Economic Alliance Installs New Chairman, Directors

The Valley Economic Alliance, an economic development nonprofit based in Sherman Oaks, has appointed longtime member Randy Witt as chairman. Witt succeeds Richard Katz, who has held the post since 2015.

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Salem Taps Triton Digital for Podcast Strategy

Salem Media Group Inc. has tapped Triton Digital, a Sherman Oaks-based technology provider for the audio industry, to build out its podcast strategy.

Salem Media Acquires Investment Newsletter

Salem Media Group Inc.’s investment publication division, Eagle Financial Publications, has acquired Intelligence Report, a financial strategy newsletter. Terms of the deal were not disclosed.

Violin Duel Delights Fans At Fundraiser

New West Symphony pits two maestros in strumming contest.

Dueling violinists plus antique violins equals top attendance for New West Symphony

Bangladesh Lab Wins Hilton’s $2 Million Prize

FOUNDATION: Humanitarian award recognizes value of public health research.

The Conrad N. Hilton Foundation, based in Agoura Hills, has awarded its annual $2 million Hilton Humanitarian Prize to the International Center for Diarrheal Disease Control, Bangladesh, or iccdr,b.

Time Sharing

For members of Watch Gang’s subscription service, the clock starts anew every month with a surprise package at a discount price.

Would you subscribe monthly for a watch? Collectors would!

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Westfield to Partner with Uber for Service at Retail Centers

Tracking down an Uber after a day at the mall is about to get a little easier.

Electric Bus to Start Rolling in Lancaster

The world’s first all-electric articulated bus will roll into service Friday in Lancaster, the Antelope Valley Transit Authority has announced.

Limoneira Signs Collegiate Tennis Marketing Sponsorship

Limoneira Co. has formed marketing partnership with the Intercollegiate Tennis Association to sponsor the organization’s upcoming community service month, the Santa Paula citrus grower announced Tuesday.

Valencia Kmart to Close

A new wave of Sears Holding Corp. closures will include a Kmart location in Valencia.

Year-Round Magic Mountain Will Benefit Santa Clarita

Six Flags Magic Mountain will welcome guests 365 days a year beginning Jan. 1, the Valencia theme park announced Wednesday.

Burbank Hosts 'Pop Up' Flights for Football Fans

JetSuiteX will fly football fans this fall out of the Hollywood Burbank Airport to two USC and UCLA games in the Bay Area and Arizona, the company announced Wednesday.

Hilton Foundation Gives $2 Million to Bangladesh Research Group

The Conrad N. Hilton Foundation has awarded its $2 million Hilton Humanitarian Prize to International Center for Diarrheal Disease Control, Bangladesh, or iccdr,b, an international research institute focused on improving public health in developing countries.

Beauty Pros Eagerly Take Eye Test

Survey results give Glad Lash insights into customer base.

Eye makeup company connects with customers through survey.

Bowling Tournament Attracts Cops, Firefighters

Tourism: Studio City alley hosts hundreds for the World Police & Fire Games.

More than 150 police and firefighters from 20 countries around the globe descended on Pinz Bowling Center in Studio City Aug. 9 to 11 to take part in the World Police & Fire Games bowling tournament, one of 65 athletic events held throughout the Los Angeles area.

DineEquity CEO Starts With Restaurant Closures

HOSPITALITY: Investors react positively to same-day hire and location shrinkage.

DineEquity hires new CEO and closes more locations.

Aliso Reopens

ENERGY: SoCalGas renews operations at methane leak site.

Residents express concerns over reopening of Aliso Canyon gas storage facility.

Cherokee Jumps on Amended Debt Deal

Cherokee Global Brands has amended its credit facility with Cerberus Business Finance, sending the company’s stock up more than 10 percent.

DineEquity Appoints New CEO

Shares of DineEquity Inc. jumped more than 4 percent Thursday after the release of the company’s second-quarter financial results and the news of hiring a new chief executive.

Provision Letter Clarifies Rite Aid Deal

Provision Holding Inc. anticipates the number of 3D shopping kiosks it will install in Rite Aid Corp. stores may stay at 700 rather than the 4,500 it once anticipated, the software and technology firm announced Wednesday in a letter to shareholders.

DineEquity Appoints IHOP Chief Marketing Officer

DineEquity Inc. in Glendale has appointed former CKE Restaurants Inc. executive Brad Haley to oversee marketing initiatives for its IHOP brand. He will assume the post Aug. 14.

Radio’s Squeeze Play

Stations want to carry live broadcasts from Sports USA, but advertisers have other options.

Sports USA recruits a top sportscaster.

Goodwill Launches Youth Program in Valley

CAREER: Dual approach serves both job-seekers and companies with positions.

The Southern California branch of Goodwill Industries International Inc. is extending a helping hand to the Valley’s struggling teens and young adults through its new YouthSource Center in Panorama City.

Ventura Opens Office in China

TRADE: County to promote exports, investment in Shanghai.

Ventura County’s Small Business Development Center expands to China. What’s the benefit for local businesses?

BlackLine Falls on Quarterly Loss

Shares of BlackLine Inc. fell nearly 19 percent Friday even though the company released second-quarter financial results the previous day that topped Wall Street estimates for both revenue and earnings.

Cheesecake Reports Mixed Results

Cheesecake Factory Inc. on Wednesday released preliminary financial results for the second quarter, beating Wall Street estimates for earnings but missing on revenue.

SoCalGas Resumes Operations at Aliso Canyon

Southern California Gas Co. has resumed limited operations at its Aliso Canyon natural gas storage facility in Porter Ranch, the site of a massive methane leak in 2015 that forced more than 8,000 residents from their homes.

IHOP Launches First Food Truck

IHOP Restaurants has launched a cross-platform marketing campaign – complete with the company’s first food truck – to advertise its new French toasted donuts.

Avery Dennison Reports Sales Growth

Avery Dennison Corp. saw net income of $120 million in the second fiscal quarter, the Glendale labels and adhesive materials manufacturer disclosed Tuesday in filings with the Securities and Exchange Commission.

L.A. County Sues to Stop Reopening of Aliso Canyon

Attorneys for Los Angeles County have filed a request with the Superior Court of California to halt the reopening of the Southern California Gas Co.’s natural gas facilities at Aliso Canyon, the site of a methane leak that forced more than 8,000 residents from their homes in late 2015.

Ready for The Big One?

TECHNOLOGY: That’s the question Alan Farber asks when selling his emergency phones.

AdaptConn hopes to sell its satellite phones for the should-it-happen Big One.

Princess Adds Cruise Ships to ‘Medallion’ Fleet

TOURISM: Wearable device provides vacationers with digital concierge service.

Santa Clarita cruise company Princess Cruises, a subsidiary of Carnival Corp., has added to its line of ships featuring wearable “Ocean Medallion” devices.

New Name for Performing Arts Center: ‘The Soraya’

The Valley Performing Arts Center, a 1,700-seat venue located on the campus of California State University Northridge, has been renamed the “Younes and Soraya Nazarian Center for the Performing Arts” in recognition of a $17 million gift from the Nazarian family.

Salem Buys Finance Site TradersCrux

Salem Media Group in Camarillo has added investment information website TradersCrux to its growing portfolio of financial advisory services.

Valley Plastic Firms Settle With EPA

A pair of Valley plastic product manufacturers have reached settlements with the Environmental Protection Agency over violations of the Clean Water Act.

Avery Dennison Names CFO

Avery Dennison Corp. has appointed Gregory Lovins to the post of senior vice president and chief financial officer.

Cherokee Signs Distribution Partnerships

Cherokee Global Brands has established licensing agreements with two new distribution partners for its Hi-Tec and 50 Peaks brands, the company announced Monday.

Top Female Entrepreneurs

Women-owned businesses enjoy a run nationally and in the Valley region.

Profiles of women business owners.

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Foster Youth Jobs Program Reflects on First Year

EMPLOYMENT: Hope2Work sees paycheck as key to ending homeless cycle.

It has been one year since Kathleen Mosqueda joined the pest control business of Agoura Hills real estate management company Strategic Acquisitions Inc.

Super Coffee Gives Shot at Better Brain

Immordl Energy rides ‘functional beverage’ trend into stores.

Coffee maker Immordl Energy formulates its own version of the latest beverage trend.

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