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Friday, Dec 8, 2023

2023 Women’s Leadership Awards: CEO OF THE YEAR HONOREE

CEO & Founder
Consortium Media

As Consortium Media’s founder and leader, Denise Bean White’s innovative cultural brand work has successfully helped local, regional, national, and international brands resonate with all generations by developing consistent messaging that reaches today’s complex and multifaceted consumers. The secret to her forward-thinking brand strategy work is her unparalleled passion for ‘ancient cultures.’

With more than 35 years of experience in newspaper, radio, network television and brand strategy background, White’s unique perspective provides an in-depth creation of messaging and brand personalities that build and communicate corporate identities, while utilizing trend analysis and her Five Pillars of Marketing Success to deliver cost-effective results.

The corporate philosophy of White and Consortium Media is to do well in the world by doing good works, and her passion to spark change inspired her to develop a deepened focus in social change and behavior shift work in children’s issues‚ including foster family recruitment, the fight against children trafficking, tobacco prevention programs, and developing mentoring programs for youth in need. White helped pioneer positive changes in language use and perception of foster care as it transitions to resource parenting.

She has been innovative in helping change the thought process around foster care and adoption, debunking myths and misunderstandings about becoming a resource for youth.

White also devotes time to reach the underserved communities and hard-to-reach populations. Inclusivity with branding and messaging is another passion. She developed opportunities to speak with VC Mixteco communities in their places of work.


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