LegalZoom.com Inc. has launched an ad campaign targeting would-be entrepreneurs with the tagline “Now You’re in Business.”
The campaign, created by agency 72andSunny New York, features comedian Sam Richardson. It depicts people contemplating a new career as business owners.
“I’m so excited to be a part of this campaign for LegalZoom,” said Richardson in a statement. “I loved playing this character who motivates people to take that first step and start the business they’ve always dreamed of.”
The campaign will include television, social media, audio and digital video this year.
“LegalZoom has been rapidly evolving to empower and support the new era of small businesses we are seeing pop-up all across the U.S.,” John Buchanan, LegalZoom’s chief marketing officer, said in a statement. “From globalization to the rise of the gig economy to inflation and post-Covid impact – this next generation of businesses look really different than they did even just five years ago. The ‘Now You’re in Business’ campaign brings to life some of the new and different business owners that exist today and embodies the excitement around forming a business with the help of LegalZoom.”
Shares of LegalZoom (LZ) closed Monday down 83 cents, or nearly 7 percent, to close at $11.12 on the Nasdaq.