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Thursday, Feb 22, 2024

Loop Sees Cable’s End

Amid changing viewing habits, Loop Media Inc., an entertainment streaming platform, has redoubled it efforts to help businesses migrate from cable television to online streaming via its proprietary Loop Player.

“Think of what Roku, or other streaming platforms like Pluto, do for consumers; Loop does that for businesses, on public screens,” Jon Niermann, Loop Media co-founder and chief executive, said in a statement. “The main difference is our content; it’s all short form. Think music videos, blooper clips, action sports clips and other things that you can watch in a public setting.”

The Glendale-based company offers its Loop Player to businesses, through which they can select from Loop’s library of content, supported by advertising. That includes music videos, a TikTok channel, and videos from brands such as Disney and GoPro.

Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing and branded content.

According to the company, last year, more Americans watched streaming services than cable television. Loop Media believes this same trend is evident in the out-of-home market like hotels.

Loop Media is providing alternative content choices on a free ad-supported basis to these businesses; however, businesses face unique challenges when it comes to services requiring high speed internet.

“There are a lot of services competing for bandwidth within today’s modern business venues, and critical services like sales terminals simply can’t afford to go offline,” Liam McCallum, chief product officer and co-founder at Loop Media, said in a release. Most streaming services take up a lot of bandwidth, but Loop Media’s Loop Player has the option to throttle bandwidth requirements down to the bare minimum needed for operation. With this new option enabled, the Loop Player will reduce its speed to just 4 megabits per second, leaving bandwidth free for other services.

Hannah Madans Welk
Hannah Madans Welk
Hannah Madans Welk is Interim Editor at the Los Angeles Business Journal and the Inside The Valley. She previously covered real estate for the Los Angeles Business Journal. She has done work with publications including The Orange County Register, The Real Deal and doityourself.com.

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