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Thursday, May 19, 2022

Quanta Subsidiary Signs Tony Hawk Endorsement Deal

Medolife Rx Inc., a subsidiary of Quanta Inc. in Burbank, has reached a brand endorsement agreement with skateboarding icon Tony Hawk, the company said Thursday.Under the endorsement, Hawk will help promote Aelia, Medolife’s rebranded line of Cannabidiol (CBD) pain relief products. The products include muscle rubs and tinctures that were previously marketed under Quanta, as well as new products in stress relief, sun care and wound healing.Aelia products utilize a polarization technology that supercharges ingredients such as CBD and Vitamin C, allowing for increased absorption and effectiveness.Hawk, who is 53 years old and still skating, will act as a brand ambassador for the product relaunch.“Because I’m still so active, I’m constantly looking for the most effective products for muscle pain relief, bruising and post skate recovery. Aelia consistently works well for me, so it’s my first choice,” Hawk said in a statement.In a statement, Medolife Chief Executive Dr. Arthur Mikaelian praised Hawk’s involvement with the bioceutical company, saying: “We are both honored and humbled that Tony chose to support our products, and we look forward to a long and fruitful relationship.”Shares of Quanta (QNTA) rose slightly to close at 6 cents on Thursday.

Antonio Pequeño IV
Antonio Pequeño IV
Antonio “Tony” Pequeño IV is a reporter covering health care, finance and law for the San Fernando Valley Business Journal. He specializes in reporting on some of the biggest names in the Valley’s biotechnology sector. In addition to his work with the Business Journal, Tony has reported with BuzzFeed News on the unsupervised use of Clearview AI, a controversial facial recognition technology. Tony, who also conducts freelance reporting, graduated from the USC’s Master of Science in Journalism program in 2021. He is in his fifth year as a journalist as of 2021.

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