While state and federal officials work to establish a health insurance exchange, SeeChange Health LLC thinks there’s room in the market for an alternative. The Studio City health insurance plan is creating an online private exchange of insurance products using a defined contribution approach. Under the system, employers will pay a set amount per employee per month. Each employee will then go online to the SeeChange site, similar to an online store, and select how to spend those dollars for coverage. SeeChange will handle all administrative functions, including eligibility, billing and employee support, much like an insurance broker. Unlike traditional health insurance, in which an employer might offer one to three comprehensive plans, the SeeChange Health Benefits Exchange will have a wide variety of plans, policies and special products such as vision, dental or behavioral health coverage. Last week, SeeChange announced a partnership with Liazon Corp., a New York-based company that operates an online exchange of employee benefits. Under the deal Liazon will provide the online technology and SeeChange will handle marketing to employers and organize the coverage products from insurers. Paulo da Costa, director of product and business development at SeeChange, said the exchange will appeal to employers who want simple administration and fixed costs for insurance, while giving employees a lot of options. In contrast, the state-organized health insurance exchange under Obamacare scheduled to start in January 2014, called Covered California, will offer standardized, traditional insurance policies. Da Costa said the deal with Liazon will give employees access to a marketplace with intuitive technology. “If I’m a 55-year-old person, I will probably use my dollars for medical coverage,” he said. “But if I’m a twenty-something invincible, then I’ll get bare bones medical coverage and invest in a health savings account or shop around for other kinds of products.” The SeeChange Health Benefits Exchange will initially target employers with 50 or more employees, regardless of industry. The Covered California exchange is for individuals and companies with up to 100 employees. The SeeChange will launch in the first quarter of next year, da Costa said. Healing Time Remember nap time in kindergarten? Encino Hospital Medical Center is trying the same tactic to promote healing with its patients. Launched earlier this month, the Healing Time program provides two hours a day of quiet voices and soothing music. Vitug Garcia, director of nursing at the hospital, said the need for a restful atmosphere to promote patient healing is widely accepted and it should be part of a hospital’s care plan. “There is a growing body of evidence that shows the benefits of a healing environment in hospitals,” said Garcia, in a statement. “We are incorporating the idea of Healing Time as part of our health care delivery process.” Healing time starts every day at 2 p.m. and concludes at 4 p.m. During those hours, it’s whispers only. All employees, doctors and visitors are requested to observe the rule. Conversation and lighting will be kept to a minimum even in critical care and acute care sections. Encino Hospital Medical Center is a 150-bed nonprofit facility with 520 staff members. It is owned by Prime Healthcare Services Foundation, which also owns Montclair Hospital Medical Center and Sherman Oaks Hospital. Apollo Additions Apollo Medical Holdings Inc. has appointed Mark Meyers as chief strategy officer and a member of the company’s board of directors. It also added Mitchell Creem to its board as chairman of the audit committee. Glendale-based Apollo operates hospitalist doctor groups, critical-care clinics and case management services. Apollo hired Meyers to help navigate the changes in billings and operations occurring in the health care industry. “I believe in the vision that Apollo Medical Holdings has to provide a logical and attractive alternative for independent physicians, hospitals and managed care organizations,” Meyers said in a statement. Meyers comes to Apollo from California Hospital Medical Center, where he served as president. Previously, he worked at Tenet Healthcare Corp., Creem is president of hospital consulting firm Bridgewater Healthcare Group. He previously served as chief executive of USC University Hospital. Staff reporter Joel Russell can be reached at firstname.lastname@example.org or (818) 316-3124.