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Saturday, Mar 2, 2024

MGA Entertainment Dolls Among Amazon’s Top-Selling Holiday Toys

MGA Entertainment Inc.’s L.O.L. Surprise! Dolls were among Amazon.com Inc.’s top-selling toys this holiday season. The online retailer announced the dolls were one of its hottest sellers during a “record-breaking” holiday shopping season that saw more items ordered than ever before. In 2017, the Van Nuys toy maker’s dolls were the No. 1 selling toy that year, according to market research firm NPD Group Inc. Other top-sellers on Amazon this holiday included the Nerf N-Strike Elite Strongarm Blaster from Rhode Island-based Hasbro Inc. and the Scratch Art Box of Rainbow Mini Notes from Connecticut-based Melisa and Doug.

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