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Sunday, Jun 26, 2022

Calavo Growers Reorganizes by Product Line

Calavo Growers Inc. has reorganized into two product line-based reporting segments, called “Grown” and “Prepared.”

The produce company in Santa Paula said the Grown segment will include fresh avocados, tomatoes and papaya. The Prepared segment will encompass all other products including fresh cut fruits and vegetables, ready-to-eat sandwiches, wraps, salads, snacks, guacamole and salsa.

“The new organizational structure will bring clarity to the decision-making process and increase speed of execution to capture efficiencies and generate growth,” said Chief Executive Brian Kocher in a statement.

The reorganization is part of Calavo’s Project Uno, a profit improvement project, that includes pricing initiatives, SKU rationalization, unified procurement, consolidated freight and optimizing administrative functions across all business units. The company recently announced a brand refresh, which introduced the new Calavo brand identity and logo and combined all business units under One Calavo Brand.

The company announced the reorganization last week. Shares of Calavo closed Monday down 49 cents, or 1.3 percent, to $37.98 on the Nasdaq.

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