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Tuesday, Oct 3, 2023

Simi Valley Firm Launches New Lines in Ulta Beauty Stores

Simi Valley-based Derma E, a skincare brand focused on all-natural products, launched two product lines exclusively in Ulta Beauty Inc. stores on Thursday. The lines include a collection of CBD products and hydrating mists made with essential oils, the company said. The CBD line has three creams that ranges in price from $14.95 to $22.95. The essential oil product line, Mood Rituals, retails for $18.99 and has three mists designed to “calm, create or uplift.” “CBD products are uniquely formulated to help soothe dry, uncomfortable skin and help reduce the appearance of redness while Omega-6 and Omega-3 acids derived from hemp seed oil promote a healthy, hydrated skin barrier function, reducing susceptibility to irritants,” the company said in a statement. Ulta Beauty carries more than 25,000 products from about 500 manufacturers, according to the company website. It has 1,241 stores in the U.S.

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