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Wednesday, Nov 29, 2023

LegalZoom Airs TV Campaign

Commercials feature tagline: ‘Now You’re in Business.’

LegalZoom.com Inc. has launched a humorous ad campaign targeting would-be entrepreneurs with the tagline “Now You’re in Business.”

The campaign, created by agency 72andSunny New York, features comedian Sam Richardson. It depicts people contemplating a new career as business owners. They include a tinker in a garage making puppets, which later sell online; a man on a couch who yearns to become a real estate investor; and a woman stuck in traffic during her commute. In each case, Richardson appears with LegalZoom on his mobile phone and the push of a button makes the business a reality.

“I’m so excited to be a part of this campaign for LegalZoom,” said Richardson in a statement. “I loved playing this character who motivates people to take that first step and start the business they’ve always dreamed of.”

The campaign will include television, social media, audio and digital video this year. 

“LegalZoom has been rapidly evolving to empower and support the new era of small businesses we are seeing pop-up all across the U.S.,” John Buchanan, LegalZoom’s chief marketing officer, said in a statement. “From globalization to the rise of the gig economy to inflation and post-Covid impact – this next generation of businesses look really different than they did even just five years ago. The ‘Now You’re in Business’ campaign brings to life some of the new and different business owners that exist today and embodies the excitement around forming a business with the help of LegalZoom.”

Joel Russel
Joel Russel
Joel Russell joined the Los Angeles Business Journal in 2006 as a reporter. He transferred to sister publication San Fernando Valley Business Journal in 2012 as managing editor. Since he assumed the position of editor in 2015, the Business Journal has been recognized four times as the best small-circulation tabloid business publication in the country by the Alliance of Area Business Publishers. Previously, he worked as senior editor at Hispanic Business magazine and editor of Business Mexico.

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