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Thursday, May 26, 2022

Burbank’s Counterintuity Buys Digital Marketing Firm

Burbank-based marketing agency Counterintuity has acquired the website and app development business of Digital Natives, a 10-year-old New York City-based digital marketing firm.Financial terms of the acquisition were not disclosed.

As part of its acquisition, Counterintuity now services 16 Digital Natives clients, including Grand Central Terminal, the “I Love New York” campaign, the Louis Armstrong House Museum, the Historic House Trust of New York City and several other nonprofit organizations, government entities and businesses located throughout New York and the United States.“While acknowledging the challenges of the pandemic, we have remained 100 percent focused on our own growth in order to better serve our clients,” Counterintuity Chief Executive Lee Wochner said in a statement. “Securing these new accounts from Digital Natives, as well as their development team, enables us to expand our services to fully match the growing needs of our clients.”Counterintuity, which focuses primarily on governmental and nonprofit clients, also secured a programming development team as part of the deal and is adding specialists to its client strategy team.

Katherine Tangalakis-Lippert
Katherine Tangalakis-Lippert
Katherine Tangalakis-Lippert is a Los Angeles-based reporter covering retail, hospitality and philanthropy for the San Fernando Valley Business Journal. In addition to her current beat, she is particularly interested in criminal justice topics, health and science stories and investigative journalism. She received her AA in Humanities from Moorpark College in 2016, her BA in Communication from Cal Lutheran University in 2019 and followed it up with a MA in Specialized Journalism from USC in the summer of 2020. Through her work, Katherine aspires to help strengthen the fragile trust between members of the media and the public.

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