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Loop Media Taps Technology to Maximize Ad Value

Loop Media Inc. announced this week it had selected SpringServe as one of its ad servers.

By using New York-based SpringServe’s technology, the Glendale short-form and music video distributor will maximize ad inventory value and provide a quality ad experience for consumers.

SpringServe’s platform incorporates such features as frequency capping, competitive separation, ad volume and creative size targeting for optimal DOOH (digital-out-of-home) viewing. The SpringServe platform also allows for measurement of campaign performance and optimization in real-time, according to a release from Loop Media.

Bob Gruters, chief revenue officer at Loop, said it strives to collaborate with companies that have the same appetite for innovation and growth that it does and SpringServe embodies that drive.

“SpringServe’s video-first platform helps our programmatic monetization to scale while supporting the unique viewer experience demands needed in (out-of-home) environments,” Gruters said in a statement.

Joe Hirsch, general manager of SpringServe, said that from a viewer’s perspective watching videocentric DOOH and CTV (connected television) content is similar, and the company’s platform addresses the needs of both environments.

“Loop is revolutionizing the DOOH space, and we’re excited to work with them to enable seamless ad delivery, improve measurement and monetization,” Hirsch said in a statement.

The announcement was made on Wednesday. On Thursday, shares of Loop Media (LPTV) closed unchanged at $2.55 on the over-the-counter market.

Mark Madler
Mark Madler
Mark R. Madler covers aviation & aerospace, manufacturing, technology, automotive & transportation, media & entertainment and the Antelope Valley. He joined the company in February 2006. Madler previously worked as a reporter for the Burbank Leader. Before that, he was a reporter for the City News Bureau of Chicago and several daily newspapers in the suburban Chicago area. He has a bachelor’s of science degree in journalism from the University of Illinois, Urbana-Champaign.

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