Loop Media Inc. has won Digiday’s 2022 Media award for Best Video Distribution and Programing Strategy.
The Glendale short-form video distributor was recognized by the trade publication for the online media industry for its approach to serving and supporting its digital-out-of-home, or DOOH, clients in a challenging economic climate and competitive industry through the development of its proprietary Loop Player, the company said in a release.
Loop first launched the ad-supported Loop Player in 2020, providing a plug-and-play premium audio-visual entertainment and video signage solution for free to its business clients, solving problems overnight for businesses and advertisers alike, the company’s release said.
Loop’s player offers public venues of any size with an alternative to the more expensive and less customizable cable and satellite services pervasive today by providing a reliable all-in-one streaming entertainment, music and signage solution for both the customer experience as well as back-of-house. Loop essentially lets each venue manager become its own program director for their screens, the release added. Loop Media distributes its library of music videos, film trailers, sports highlights and other content to restaurants, bars, casinos and other public venues.
Loop Media Chief Executive Jon Niermann said that since its launch the company has held that its DOOH offering is best-in-class, adding that it was an honor to be recognized by Digiday.
“Our team is elated and more inspired than ever to continue delivering our innovative ad-based entertainment solution and Rewards program to and in support of businesses all across America and beyond,” Niermann said.
The award for Best Video Distribution and Programming Strategy, a new category this year, draws entries from a field of major brands and firms whose strategies have most successfully reached and engaged their target audiences. The Digiday team recognizes campaigns based on innovation, creativity, consumer value and results, according to the Loop Media release.
Loop Media’s streaming services generate revenue from advertising, sponsorships, marketing and branded content from free-ad-supported-television and from subscription offerings, the company’s release said.