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Thursday, Mar 28, 2024

YouBet Purchases Production Company

YouBet.com Inc. has completed an acquisition of a privately held broadcast production firm to create marketing and educational content, the online horse racing wager company announced Monday. YouBet paid $162,000 for Bruen Productions International, Inc. Woodland Hills-based YouBet also assumed $174,000 in Bruen debt. The acquisition allows for YouBet to save money by not using outside resources to create content for novice and experienced handicappers, company Chairman and CEO Charles F. Champion said in a statement. “Bruen’s leading broadcast commercial production capabilities provides opportunities to effectively promote YouBet and its subsidiaries and we will also offer these services to YouBet content providers and industry constituents looking to promote their products,” Champion said. Colorado-based Bruen was founded in 1983 and serves clients throughout North America with revenues of $1.2 million combined for 2004 and 2005. The company employs six people who will remain with the firm.

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